![]() Lead magnets pop up automatically on your website after customers either: Subscribers can save a percentage or dollar amount on a future purchase. One of the most popular types of lead magnets is the discount offer. For example, in exchange for sharing their email address, subscribers can get an eBook, access to a webinar, a checklist, a resource guide, or even a video packed with insider information. Lead magnets are flexible and let you offer a variety of incentives based on your business type and customers’ preferences. Just as their name suggests, lead magnets are a helpful tool used to attract new leads. There needs to be relevance, timeliness, and perceived value to maximize exposure and customer follow-through. Keep in mind that sharing discounts with your audience is more strategic than posting the same kinds of coupons repeatedly. With the right coupon marketing strategy, you can target customers where they already spend time online: via email, text, and social media.Īs more ecommerce retailers turn to digital coupons to help sell their products, it’s time you explore new ways to share your coupons. People don’t have to spend hours combing through weekly flyers, clipping and organizing coupons or scouring coupon sites to find and print coupons. In fact, 48% of customers buy sooner when they have a coupon, and 37% of customers buy more than they normally would. There’s even a popular TV show that follows people as they buy hundreds of products with coupons.Ĭoupons are valuable to ecommerce because they inspire customers to take action. Studies show that customers spend 25% more money with a coupon than without one. This need to save is why discount coupons have become a bigger part of running a successful ecommerce business. Of all the reasons why customers buy something, saving money is near the top of the list.
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